Companies in the e-commerce business usually overlook localization in favor of product stocking and shipping. Recent research has shown that nearly 74% of online checkouts don't reflect the local language and currency of the customer. Moreover, companies miss out on nine sales out of ten because companies do not cater adequately to their international customers at the checkout page.
This short but sharp example shows how important localization is for marketing and sales managers and the CEOs of start-ups to close a sale. Let's see about a few key factors that lead the way to make an online sale.