Transcreate Your Message for Local Market & Increase Sales

Crafting a brand identity is a long haul, and reflecting it across markets is even longer. 
Expect no less quality for your target audience with Hareword’s unique approach.

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Establish Presence & 

Strengthen Position in New Markets

Let Brand Voice Echo Across Languages

Creating a brand voice starts with a brief. Our Style Guide feature lets you elaborate on formality, slogans, idioms, etc., and your targeted audience, gender, and age group.
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Select Your Favorite Transcreation Option

Nobody’s speaking the target language in the office? No problem; we provide remarks for each solution and their back translation so you can understand the meaning.
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Establish Credibility with Brand & Banned Words

Create company know-how for brand terms and avoid undermining your credibility with a list of banned words via Glossary Feature.
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Bridge the Gap+ Improve Engagement 
= Expand Globally

Customer Engagement? Solved.

Headlines
A striking headline encourages end users to act and react positively to your company, product, or service. Transcreated content retains the essence of your brand message across target markets.
Marketing Campaigns
To ensure customer retention, you must speak to customers in their mother tongue and transcreate cultural references.
Slogans and Taglines
A slogan represents your company’s value and stance and helps you establish your position in a market. Your goal for each market alters the way transcreation should be handled.
Social Media Posts
Social media presence determines your engagement level with your customers in today’s world. Our transcreation service will convey your creative brand voice across different markets.
Mailings
A successful mailing campaign can increase your conversion rate and ROI drastically. Nurture and engage with new markets through transcreation.
Product Names
Analyze and transcreate your product names before entering a market and avoid falling victim to vulgar language. This will affect your brand reputation adversely and irrevocably.

Transcreation Requires Effort and Collaboration

We know that marketing teams work under deadline pressure, and it gets even trickier for you when a new campaign is to be launched across. Hareword is here to help, but remember, you know your company more than anyone.
Our Style Guide feature helps you provide transcreation briefs.
Access your dashboard, fill out the style guide form, and add additional comments.
No email traffic; no waiting
Transcreation Service Benefits
Leverage
Built-in Briefing System
Communication with Linguists from One Place
Building Company Know-How at Ease
Transcreation Statistics on Language Level
All-in-One Platform
Results
More
Customer Engagement
Accurate Local Brand Voice
Brand Reputation
Control over Transcreation ROI
Easily Project Tracking
Less
Email Traffic
Time Wasted with Back and Forth
Inconsistency in Brand Voice
Time Wasted on Strategy Development
Operational Inefficiency
Got Questions?
Transcreation is a serious business. Schedule a call to learn more about the process or get to know the people behind the screen.
I want to thank Hareword for the timely deliveries and the quality of all transcreations. Besides adopting a marketing-oriented style, the linguistic team has a good grasp of sectoral knowledge and technical terminology.
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Matt ClarkMarketing & Communication Manager at Benetton

What You May be Curious About
What are Transcreation Services?
Transcreation describes duplicating the original content's intent, emotion, and tone for a target market. The final output should motivate and evoke emotions in the target audience, as does the source message.
How does a transcreation process go?
Transcreation seems like a perfect solution, can I transcreate all kinds of documents?
What is the difference between creative translation and transcreation?
Do transcreation services cost differently than translation services?
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