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Are you a startup ready to take on the world and expand your business globally? If so, you may have heard of the term "localization" and are wondering what it means and how to build a localization strategy.

Localization is the process of adapting a product, service, or content to a specific country or region. This can include things like translating the product's user interface, adjusting cultural references, and even tailoring the product's design to better fit the local market.

What is localization?

Localization helps businesses better connect with their target audience in other countries and regions. By adapting their products and services to the local culture and language, businesses can improve their chances of success in foreign markets. In fact, studies have shown that customers are more likely to purchase a product if it is available in their own language.There are several reasons why localization is important for global business:1- Improved customer satisfaction: Customers are more likely to purchase a product if it is available in their own language. By localizing your product or service, you can increase customer satisfaction and improve your chances of success in foreign markets.2- Increased sales: Localization can help businesses tap into new markets and expand their customer base. When you adapt your product or service to the local culture and language, you can attract new customers and increase your sales.3- Raised brand awareness: Businesses can improve their brand awareness in foreign markets with a solid localization strategy. To create a more positive brand image and build stronger relationships with customers, you should present them with an adapted service or product.4- Improved search engine optimization: Localization can also improve your search engine optimization (SEO) efforts. By translating your website and other online content into the local language, you can improve your chances of ranking higher in search engine results in foreign markets.5- Competitive advantage: Businesses that benefit from localization get a competitive advantage in foreign markets. By adapting your product or service to the local culture and language, you can stand out from the competition and gain an edge in the market.Overall, localization is an important strategy for businesses looking to expand globally. With the right localization strategies and steps, you can improve customer satisfaction, increase sales, and gain a competitive advantage in foreign markets. &nbsp;

Why is localization important for global business? 

1- Identify your target markets: The first step in building a localization strategy is identifying the countries and regions where you want to expand your business. Consider the market size, potential customer base, and cultural differences when making your decision.2- Research the local market: Before starting to localize your product or service, you need to understand the local market. This includes researching the local language, culture, and customs, as well as the competition and potential partners in the area.3- Set goals and objectives: Once you have a solid understanding of the local market, you can start setting specific goals and objectives for your localization project efforts. Increasing customer satisfaction, boosting sales, or improving brand awareness in the target market can be among your first goals.4- Create a localization plan: With your goals and objectives in mind, you can now create a detailed plan. This plan should include translating your user interface, adapting your product or service to fit the local market, and building relationships with local partners.5- Translate your content: One of the most important steps in the localization process is translating your product, service, or content into the local language. This might involve hiring professional translators or using translation software, depending on your resources and needs.6- Adapt your design and layout: You may also need to adapt your product, service, or content's design and layout to fit the local market. Start by adjusting the color scheme, font size, and other visual elements to fit the local culture and preferences.7- Test the localized product or service: Once the localization process is complete, it's important to test the localized product or service to ensure that it functions properly and appeals to the target audience. Conducting user testing or market research to gather feedback and make any necessary adjustments would be the right call.8 - Remove any cultural references: Another important step in the localization process is to remove any cultural references that might not be understood in the target market. For example, if you are localizing a product or content that references a specific holiday or cultural event, you may need to remove or replace these references to avoid confusion or offense.9 - Obtain necessary approvals and certifications: Depending on the product or service, it may be necessary to obtain certain approvals or certifications to sell it in the target market. You might need to obtain regulatory approvals or comply with industry standards.10 - Localize marketing and support materials: In addition to the product or service itself, it's important to localize any marketing or support materials that will be used in the target market. This might include translating website content, marketing collateral, or customer support materials.11 - Train local staff: If the product or service will be sold or supported by local staff, it's important to provide them with the necessary training to understand and effectively communicate its value to the target audience.12 - Optimize for local search engines: Localization can also improve your search engine optimization (SEO) efforts in foreign markets. By translating your website and other online content into the local language, you can improve your chances of ranking higher in search engine results in the target market.13 - Monitor the market response: After launching the localized product or service, it's important to monitor the response in the target market and make any necessary adjustments. This might involve tracking sales and customer feedback, and making changes based on that feedback.14 - Execute your plan: The final step is to put your localization plan into action. Hire translators, work with local design firms, and establish partnerships with local businesses. By implementing your plan carefully and consistently, you can successfully expand your business into new markets.

To build a localization strategy, follow these steps:

Now that we have covered what localization is and how businesses can implement it, let's dig into more specific areas.Here is an overview of how localization works in different contexts:Software: Localizing software involves translating the user interface and any other text within the software into the local language. It may also involve adapting the software to fit local customs and regulations, such as date and time formats, currency, and measurement units.Website: When you want to localize a website, you start with translating the website's content and user interface into the local language. Other steps involve adapting the website's design and layout to fit the local culture, as well as optimizing the website for search engines in the local language.Mobile app: An app's user interface and any other text within the app should be translated into the local language. Localizing a mobile app also requires adapting the app's design and layout to fit the local market, as well as optimizing the app for the local app store.Product: Localizing a product involves adapting the product to fit the local market. This can include translating the product's packaging and instructions into the local language, adjusting the product's design to fit local customs and regulations, and adapting the product to local consumer preferences.

Overview of how localization works in different contexts

Localizing a product, service, or content involves adapting it to a specific market's language, culture, and customs. This process involves several steps, such as conducting market research, translating the content, and adapting it to the local culture. Hareword can help businesses in the localization process by providing expert translators and cultural consultants who can help adapt the content to the target market. By using Hareword's <a href="/solutions/localization-services">localization services</a>, businesses can effectively reach a wider audience.

Hareword Localization Services can help you grow

Learn how to create a winning localization strategy for your business with our comprehensive guide on the key principles of localization.

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What is Localization? How to Build a Successful Localization Strategy

Blockchain technology has opened up a world of opportunities for businesses, organizations, and individuals. One of the critical aspects of this technology is that it enables the secure and accurate transfer of information and value between parties without the need for intermediaries. It makes this technology ideal for many applications, including supply chain management, financial transactions, etc.As the use of blockchain technology continues to grow worldwide, so does the need for high-quality translation services. There are different options for receiving blockchain translation services, such as hiring freelancers or working with a <a href="/industries/blockchain-translation-services">blockchain translation company</a>.There are a few key things to consider if you're looking for a blockchain translation company. First and foremost, you want to find a company that has worked with other organizations in the blockchain space and has a proven track record of delivering high-quality translations.Another important factor in choosing a blockchain translation company is the company's expertise in blockchain technology. A good blockchain translation company will have a team of translators who are not only fluent in the target language but also have a deep understanding of blockchain technology and its unique terminology. This ensures that your translations are accurate and consistent and that they accurately reflect the technical nuances of the blockchain space.Working with a translation agency allows for more flexibility and scalability. If you have a large project with a tight deadline, a translation agency can quickly assemble a team of translators to get the job done. This is not always possible with freelancers, who may have limited availability or may not be able to handle large projects.Additionally, working with a translation agency can provide peace of mind. When you work with freelancers, you are taking on more risk, relying on a single individual to deliver high-quality translations. With a translation agency, you can be confident that your translations will be handled by a team of experts with the knowledge and experience to deliver accurate and consistent translations. A successful and reliable translation company, such as Hareword, can offer these advantages over working with a freelancer.Hareword is a leading provider of blockchain translation services. We help exchange owners, blockchain project owners, and other organizations in the blockchain industry to accurately and effectively communicate with their customers and stakeholders. Our team of expert translators has extensive experience working with blockchain technology, and we use the latest tools and techniques to ensure that your translations are of the highest quality.At Hareword, we assign expert translators to projects, offer flexibility and scalability, and provide a hassle-free translation process. Contact us today to learn more about how we can help you effectively communicate with your customers and stakeholders in the blockchain space. &nbsp;

Read about a few key things to consider if you're looking for a blockchain translation company to expand globally and reach new customers.

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Why a blockchain translation agency is better than freelancers

With the increasing popularity of blockchain technology, there is a growing demand for Arabic translations of blockchain-related materials such as websites, white papers, and other marketing materials. That's why more and more blockchain companies are seeking <a href="/industries/blockchain-translation-services">Arabic blockchain translation services</a> to reach a wider audience and expand into Arabic-speaking markets.

Expanding into the Middle East with Arabic Blockchain Translation

There are several reasons why a blockchain project should be expanded into Arabic-speaking markets. First, the Arabic-speaking world is a large and diverse market with over 400 million people. Expanding into this market, your blockchain project can gain access to many new users and customers.Second, The Arabic-speaking world is rapidly embracing blockchain technology, resulting in a surge of interest in products and services that utilize this cutting-edge innovation. When you provide materials and support in Arabic, your blockchain project can become more accessible and appealing to potential users in this market.Third, positioning a blockchain project in Arabic-speaking markets helps expand its reach and demonstrates a commitment to accessibility and diversity. This strategy can create trust and credibility for the project amongst potential users, making it stand out from competing projects and even become a global leader.Expanding a blockchain project into Arabic-speaking markets can help increase its reach, appeal, and credibility, which can help drive adoption and growth.

Why you should consider expanding your blockchain project into Arabic-speaking markets

1- Binance: One of the world's largest cryptocurrency exchanges, Binance offers Arabic translations of its website, allowing users to navigate and access the platform in their native language easily.&nbsp;2- BitOasis: Founded in Dubai, BitOasis is a leading cryptocurrency exchange in the Middle East and North Africa. By providing Arabic translations for its website and user interface, the platform makes it effortless for users to access and trade on their site.3- Bitfinex: With its Arabic version, this popular cryptocurrency exchange's website offers users in the Middle East and North Africa easy access to the platform and trading digital currencies.&nbsp;4- Luno: Luno is another leading global cryptocurrency platform with an Arabic version of its website readily available. Luno users in the Middle East and North Africa can benefit from the platform for simple access and use.5- Remitano: Remitano, one of the leading peer-to-peer cryptocurrency exchanges in the world, provides a localized user interface and website through Arabic translations. This makes it easier for Middle Eastern users to access and utilize this cutting-edge platform.

Five blockchain exchanges that have Arabic translations of their websites:

When choosing a vendor for Arabic translation services, you should consider several factors to ensure that the vendor can provide high-quality, accurate, and reliable translations. These factors include:1- Language proficiency: Arabic is a relatively demanding language for translation. The vendor you will choose should have native or near-native fluency in Arabic, as well as a deep understanding of the grammar, syntax, and idioms of the language.2- Subject matter expertise: In addition to language proficiency, it is also important to choose a translator vendor with expertise in the subject matter. For example, if the materials are related to blockchain technology, the translator should be able to understand blockchain deeply and translate technical terms and concepts accurately.3- Translation quality: The quality of the translations produced by the vendor is another important factor to consider. The vendor should have a proven track record of producing high-quality translations and should be able to provide samples of their work for review.4- Reliability and turnaround time: An ideal translator vendor should be able to meet deadlines and deliver translations on time and have a reliable and responsive process for addressing any issues or questions that may arise.5- Cost: Translation cost is crucial, but it should not be the only factor when choosing a vendor. Finding a vendor who can provide high-quality translations at a reasonable cost is important. Still, you should avoid choosing a vendor solely based on the lowest price, as this can often result in lower-quality translations.Choosing a translation agency for Arabic translation services requires careful consideration of multiple factors. By evaluating the vendor's proficiency, expertise, quality, reliability, and cost, it is possible to find one who can provide high-quality, accurate, and reliable Arabic translations.

How to choose an Arabic blockchain translation agency?

If you are looking to expand your blockchain exchange business into the MENA (Middle East and North Africa) region, Hareword can be an invaluable partner. Hareword is a professional blockchain translation service that can help you localize your website and other materials into Arabic, making your project more accessible and appealing to potential users in this large and diverse market.Hareword has a team of expert translators who are fluent in Arabic and have a deep understanding of blockchain technology, ensuring that your translations are accurate and precise. In addition, Hareword offers competitive pricing and fast turnaround times, making it easy and cost-effective to expand your business into the MENA region.If you need help tapping into the growing demand for blockchain-based products and services in the Arabic-speaking world, Hareword can help you successfully enter and grow in the MENA region and establish your project as a global leader with its high-quality Arabic translations.

Hareword - expert in Arabic blockchain translation

Arabic blockchain translation services are in demand as companies look to tap into the Middle East and North African markets. 

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Arabic Blockchain Translation: Entering MENA Market

The global use of cryptocurrency is increasing more and more every day. With more people investing in cryptocurrencies and more businesses accepting cryptocurrencies as a payment method, this new market expands and thrives substantially. In this global cryptocurrency movement, Turkey plays an important role. The number of Turkish cryptocurrency users is growing rapidly, especially with the localization of cryptocurrency websites.According to surveys conducted in Turkey in 2022, 3 out of 10 people found the cryptocurrency market profitable, and less risky compared to 2020. This underlines a crucial fact: the importance attached to cryptocurrencies has risen substantially in Turkey. Especially with cryptocurrency and blockchain websites being localized to Turkish, more users, or users-to-be of the system, start learning more about the use, the technology, and the system of cryptocurrency.The freedom cryptocurrency exchange offers without time and space limitations is a major advantage and the reason why the number of cryptocurrency users increases daily. In this context, a survey conducted in 2021 underlines the importance of knowledge acquirement on the topic. In this survey, it has been seen that one of the foremost reasons people see cryptocurrency as a highly risky exchange and investment method is the lack of information on the cryptocurrency system. So, it is clear that with more and more blockchain and cryptocurrency sources localized into Turkish, the number of people using cryptocurrency and the reliability rate of the system will go up.Turkey offers a new market for foreign cryptocurrency platforms. However, data from surveys show that 76,5% of cryptocurrency and blockchain users prefer using domestic platforms. This is mainly caused by the system that is presented in the native language of the users. In this case, users can easily understand the platform they use without any ambiguity. This implies that localizing foreign cryptocurrency platforms can create a new market for the cryptocurrency platform in Turkey, increasing the number of users and thus the organic traffic and endorsement.A lack of the necessary information channels is a major setback in the latest cryptocurrency scenery. It has been found that the information source of 4 out of 10 people in Turkey who use cryptocurrencies is their close relatives. Without a platform that provides reliable information to those who want to take a step in the world of blockchain and cryptocurrency, or to those who have just started learning about the system, misinformation can easily be disseminated. In this context, the fact that among those who hear about blockchain and cryptocurrency, 1 out of 5 people want to operate in the cryptocurrency system underlines the importance of the potential cryptocurrency market in Turkey when the necessary infrastructure for a proper information source is established.As of the data from April 2021, Turkey currently has more than 5 million cryptocurrency users. This is a great number, and especially a number that skyrocketed recently. In the traditional investment system in Turkey, the investors usually prefer the stock market. However, Turkey’s unbalanced economy and its rate of exchange created a possibility to try another way of investment for Turkey’s investors. During the 5 days of 20-24 March 2021, a cryptocurrency transaction of 23 billion Turkish Liras (+ $2.6 billion) was conducted. Following this date, on April 16, the daily trading volume of Paribu, a Turkish cryptocurrency platform, was around $2.3 billion. This shows that Turkey offers a rich market for cryptocurrency platforms when the necessary steps are taken.Another survey shows that 84% of Turkish cryptocurrency users obtain information through social media. It is known that social media contains a great deal of misinformation, which can cause future users of cryptocurrency to be misdirected in this system. Obtaining reliable information, especially in this relatively complicated and new cryptocurrency and blockchain system, can substantially increase confidence in the cryptocurrency system. Thus, providing users, or users-to-be of cryptocurrency and blockchain, with reliable information through localization of cryptocurrency platforms can create a new market in Turkey while increasing the already-users of the system.The world is taking a step into the cryptocurrency system altogether. On June 9, 2021, El Salvador classified Bitcoin as a legal currency, making it the first state to use a cryptocurrency as a legal currency of a state. This makes the beginning of a revolution in the traditional trading and investment system. Turkey is a possible target market for this revolution since, even with limited possibilities, Turkish cryptocurrency users can reach more than $2 billion in daily trading volumes. This underlines the importance of the necessary infrastructural steps for a possible market. In this context, getting international or foreign cryptocurrency platforms localized into Turkish can create a new market for platform owners. It is a fact that Turkish cryptocurrency users prefer using platforms in their native languages. By getting your cryptocurrency and blockchain platforms localized, you can help increase the number of cryptocurrency users while raising awareness and informing future users of cryptocurrency.Hareword is the right address for your localization needs for cryptocurrency. In your cryptocurrency and <a href="/industries/blockchain-translation-services">blockchain localization</a> needs to Turkish, Hareword offers you professional native translators, pre-translation analyses, and cutting-edge translation technologies, so you can get maximum accuracy and consistency with minimum translation time.

Why is localization a must in the cryptocurrency industry? Learn more about the possible markets of cryptocurrency and blockchain.

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Localization’s Effect on Cryptocurrency Use

As blockchain technology grows in popularity, it is important to remember that not everyone speaks English. In order to bring blockchain technology to the masses, it is necessary to translate it into different languages. This is where blockchain translation comes in.

Blockchain translation is the process of translating blockchain technology into different languages. This is necessary to bring blockchain technology to a wider audience. Translation services can help with marketing and outreach efforts, as well as translating technical documentation and whitepapers.

What is blockchain translation?

There are many advantages to using a blockchain translation service. First and foremost, you can reach more people by translating your project into multiple languages. Additionally, translation services can help with marketing and outreach efforts.They can also assist with translating technical documentation and whitepapers. When choosing a translation service for your blockchain project, select a company with experience with blockchain translation.

The Advantages of Using a Blockchain Translation Service

There are several reasons why you might need blockchain language translation. The first reason is to make your blockchain project more accessible to a wider audience. You can reach more people by translating your project into multiple languages and potentially increasing your user base.Additionally, translation services can help with marketing and outreach efforts. They can also assist with translating technical documentation and whitepapers related to your project.

Why You Might Need blockchain Translation Services?

Using a blockchain translation service can allow you to reach more people by translating your project into multiple languages. This is especially crucial if you want your blockchain project to be accessible to non-English-speaking users. Additionally, translation and localization services can help with marketing and outreach efforts. They can also assist with translating initial coin offerings, technical documentation, marketing materials, and whitepapers related to your project.

Blockchain Translation Can Help You To Reach A Wider Audience

Another advantage of using a blockchain translation service is that it can help with marketing and outreach efforts. When you translate your project into many languages, you may reach a larger audience and make it simpler for them to learn about your cause. Language services can also help translate technical documentation and white papers related to your project. This can make it easier for people to understand your project and its potential benefits.

Blockchain Translation Services Can Also Help With Marketing And Outreach Efforts

When choosing a blockchain translation service, selecting a company with experience in blockchain translation is important. Additionally, the company should be able to translate the technical documentation and whitepapers related to your project. Be sure to ask about the company’s experience with blockchain translation and request samples of their work.Blockchain technology is still in its early stages of development and adoption. As such, there are not many companies that offer <a href="/industries/blockchain-translation-services">blockchain translation services</a>. However, a few companies that can accurately translate have experience with translating blockchain-related projects.Blockchain technology is still in its early stages of development and adoption. As such, there are not many companies that offer blockchain translation services. However, there are a few companies that have experience with translating blockchain-related projects.When choosing a blockchain translation service, be sure to select a company with experience in the field. Additionally, make sure that the company can translate the technical documentation and whitepapers related to your project.

What to Look for in a Blockchain Translation Company?

Blockchain translation is the process of translating blockchain technology into different languages.

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La traducción de blockchain es el proceso de traducir la tecnología blockchain a diferentes idiomas.

¿Qué es la traducción de Blockchain?

What is Blockchain Translation?

There are many benefits to <a href="/solutions/website-localization-services">website localization</a>, which is the process of translating and adapting a website for a specific region or country. When done correctly, it can help businesses reach more potential customers, increase brand awareness, and lead to higher revenues. It also boosts SEO when done the right way.But website localization is not as simple as translating text from one language to another. There are many cultural considerations that must be taken into account in order to ensure that the translated website is effective and relevant for local users. This can be a daunting task, but it is important for businesses that want to expand their reach into new markets.&nbsp; &nbsp;

Why Website Localization is Important for Your Business

Simply put, it is the process of translating and adapting a multilingual website for a specific region or country. This can include translating the text on the website, adapting the visuals to suit the targeted audience, and even adjusting the website's functionality to cater to local users.There are many reasons why <a href="/solutions/website-localization-services">website </a>localization is important. The most obvious reason is that it allows businesses to reach more potential customers in international markets. In order to capitalize on these new markets, businesses need to ensure that their website is properly localized so that it resonates with the local audience.Localizing a website is an excellent way to increase brand awareness. When the content and style of your site are adapted for new regions or countries, it sends out signals that you care about what’s happening in these markets - which can lead consumers to believe more than just words could ever say!Also, website localization can lead to higher revenues for businesses. By understanding the local culture and preferences, businesses can create websites that are more relevant and engaging for local users. This can result in increased traffic and conversions, which leads to more sales and revenue.

What is website localization, and why is it important?

The first thing is to understand the local culture and preferences of the target market. This can be done by researching the region or country and talking to local users to get their feedback.Once you have a better understanding of the local culture, you can start translating and adapting the website accordingly. Be sure to translate all of the text on the website and adapt any visuals or graphics to suit the local audience. You may also need to adjust the website's functionality to cater to local users.

How do you go about localizing a website for a new market?

When translating a website for a new audience, there are a few things to keep in mind. Firstly, it's important to ensure that all the text is translated properly, including all the copy on the website and any menus or buttons. You may also need to translate any visuals or graphics to match the new audience.In addition, you'll need to take into account any cultural differences between the target market and your home market. Be sure to research the local culture and preferences so that you can create a relevant and engaging website for local users.It's also important to be patient when translating a website for a new audience. Don't try to do everything at once, and be prepared to make changes based on feedback from local users. By taking the time to translate your website properly, you'll be able to create a website that is effective and relevant to your target market.

What are the key considerations when translating a website for a new audience?

There are many ways in which businesses can benefit from website localization. First of all, website localization allows businesses to reach more potential customers in new markets. Translating and adapting websites for a new region or country allows businesses to connect with local users and create new growth opportunities.Second, website localization or <a href="/solutions/app-localization-services">mobile app localization</a> can help to increase brand awareness. When a business's website is adapted for a new region or country, it sends a message to local users that the business is interested in its market and is willing to meet its needs. This helps to build trust and credibility with local consumers.Another way website localization helps businesses is that it can lead to higher revenues. More relevant and engaging websites can result in increased traffic and conversions, which leads to more sales and revenue.

How can businesses benefit from website localization?

When translating a website for a new audience, businesses face several challenges, including cultural differences, website design, and website content.Cultural Differences: In order to create a website that is relevant and engaging for local users, businesses need to be aware of the cultural differences between the target market and their home market. This includes understanding the local culture and preferences, as well as the language and customs.Website Design: Adapting the website design for a new audience is another challenge for businesses localizing their websites. Businesses often want to keep the same website design across all regions and countries, but this can be impractical when targeting different markets. It's important to consider the local language when designing a website and to be prepared to make changes based on feedback from local users.Website Content: Another challenge with website localization is ensuring that all of the content is translated properly. This includes translating all the text on the website, as well as adapting any visuals or graphics. It's important to take enough time and ensure the job is done by a professional.By understanding these challenges and taking into account the cultural differences between markets, businesses can overcome the challenges of website localization.&nbsp;

What are the challenges of website localization, and how can they be overcome?

Website localization allows businesses to reach new customers, increase brand awareness, and boost revenues.

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When it comes to expanding your business globally, there are two key terms you need to know: internationalization (I18N) and localization (L10N). I18N is the process of designing a product to adapt it to different cultures and locales. L10N is the process of adapting a product to a specific culture and market.Although these terms are frequently used as synonyms, they describe two dissimilar—but both crucial—processes. Continue reading to understand the difference between internationalization and localization and how the two concepts intersect.

Localization(L10N) refers to customizing a product or service for a specific market. The process can involve adapting text, graphics, audio, and videos to reflect the cultural and linguistic needs of the target locale. A critical part of localization is adapting a text to be culturally appropriate and linguistically accurate for the target locale. To achieve this goal, you may adjust grammar, spelling, and punctuation to match the conventions of the target language.Localization can also involve adapting graphics to reflect the cultural preferences of the local market and adjusting colors, designs, or images to align with local sensibilities. It can also include creating new graphics specific to the target locale. Audio and video localization entails adapting these forms of media to reflect local accents, dialects, and slang terms. The adaptation process can involve translating scripts into the target language and modifying sound and video files to ensure local audiences correctly interpret them.For example, let's say you're a clothing company based in the United States that wants to start selling your products in Japan. To do this, you'll need to localize your website and marketing materials by translating them into Japanese and making sure both content and graphics need to conform to Japanese social norms and customs.In short, designing content to better fit local cultural norms defines localization. After all, localization is all about making your product or service feel "local" to the people in your target market.

What is Localization?

Internationalization (i18n) is designing an easily adaptable product or service for multiple markets. In other words, it's making your product "global-ready." This process typically involves creating easy-to-localize content for various languages, making your website globally visible. Here are some points you need to consider while internationalizing your product.- String lengthWhen designing a product for internationalization, it is vital to set the string length for UI and UX to ensure that text is displayed correctly and legible for all target markets. Additionally, it is essential to consider the width of the screen or device when designing your product, as this may affect how locales display texts.&nbsp;- Localization of dates, times, numbers, and currenciesThere are many ways to localize dates, times, numbers, and currencies. For example, you can format dates and times using the local language and/or the local calendar. You can also use the local currency instead of or in addition to the standard currency. When it comes to localization, there are many options to consider!- Adapting to different input methods (e.g., keyboard layouts)Considering how people will interact with your product in different countries is essential. Primarily, you should consider other input methods, such as keyboard layouts.For example, the English keyboard layout differs from the Spanish one. If you're designing a product for both countries, you'll need to ensure your product is compatible with both keyboard layouts. You may need to create different versions of your product for each country, or it may simply mean making sure your product is easy to translate and localize.- Supporting multiple languagesYou'll need to create a translation interface to support multiple languages and ensure users can crawl your website in different languages.One way to accomplish this is using a content management system (CMS) that supports multiple languages. A CMS allows you to create and manage multilingual content quickly and efficiently. In addition, many CMSs offer built-in translation features that make it easy to translate your website into different languages.&nbsp;- Handling right-to-left scripts (if applicable)If your target audience speaks a language that uses right-to-left scripts (e.g., Arabic, Hebrew, Urdu), you'll need to consider the directionality of these scripts. You should adjust the layout of your website and/or create separate versions of your product or website for right-to-left texts.- Designing for different screen sizes and resolutionsRegarding internationalization, it's essential to consider different screen sizes and resolutions globally. For example, if you're designing a product for the U.S. and Japanese markets, you'll need to ensure your product is compatible with the screen size and resolution used in the U.S (1280x1024 pixels) and Japan (1024x768 pixels). You or your developer team can design different versions of your product for each country to overcome this setback.&nbsp;Most companies see the internationalization process as costly and time-consuming, but realizing such a need during a product launch will cost you much more time, losing vast amounts of money. However, this crucial step enables you to reach a larger market and helps you get a way higher ROI.

What is Internationalization?

Localization, or L10N for short, involves changing your product or content to better suit specific locales. On the other hand, internationalization—or i18n— encompasses preparing your software in a way that makes localization simpler down the road and typically includes planning for text in different languages and coding with global expansion as a goal.In practice, localization and internationalization often overlap. For example, let's say you're developing a new website for your business. If you're hoping to sell your products or services in multiple countries, you'll need to design your site with internationalization. In this case, you might involve:<ul><li>Using Neutral TLDs (top-level domains).</li><li>Developing multilingual versions of your site.</li><li>Avoiding country-specific references in your content.</li></ul>However, once you've launched your site, you'll also need to think about localization—how you can tailor your site to appeal to users in specific markets. You may create separate versions of your site for different countries or regions, use geo-targeting to deliver country-specific content, and run targeted online ads in foreign markets.

How do Localization and Internationalization Overlap?

As you can see, there is a big difference between localization and internationalization—but that doesn't mean that these two concepts often go hand-in-hand. Companies who strive to successfully enter a new market first adapt their product/service for multiple locales (i.e., make it internationalized), then make the necessary linguistic changes/adjustments (i.e., localized).It's important to note that internationalization should always come before localization; if you try to localize a product/service without first ensuring that it can be easily adapted, you'll likely run into all sorts of problems further in the future. By taking the time to internationalize your product/service before you attempt to localize it for specific markets, you'll set yourself up for success in today's ever-changing global economy. Schedule a call with us to discuss how our process can benefit you.

Conclusion

Companies can increase their business and expand to new markets by clearly understanding local cultures through internationalization and localization.

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What's the Difference Between Internationalization and Localization?

Companies in the e-commerce business usually overlook localization in favor of product stocking and shipping. Recent research has shown that nearly 74% of online checkouts don't reflect the local language and currency of the customer. Moreover, companies miss out on nine sales out of ten because companies do not cater adequately to their international customers at the checkout page.This short but sharp example shows how important localization is for marketing and sales managers and the CEOs of start-ups to close a sale. Let's see about a few key factors that lead the way to make an online sale.

E-campaigns vary depending on where you are. In North America and Europe, they usually run from late September to early December, with a peak in early October. But in Latin America, they run from late January to early April, with a rise in late February. And e-campaigns in the Asia Pacific run all year long, but the peak is in November or December.To obtain successful business results, it is a must to master different shopping seasons and e-campaign timelines to plan and allocate time for your global launch, localize your e-commerce content, and adapt your prices accordingly. Selling in the US without plans for Black Friday would be a mistake.

Prepare Beforehand for Different Campaign Timelines

Companies can be hesitant about what content should be localized; it can even be challenging to make the right decision under the enormous stress of a massive marketing campaign. You are reading this blog so you want to do business internationally. Then, you need to localize your product descriptions and website copy.However, you must pay attention to minor details, such as currency types. Something this simple can be easily overlooked but can increase closing a seal at your checkout page. Think about what kinds of payments are popular in the targeted country and if there are any regulations you need to follow. Getting the job done for your customer will result in more sales.

The Success Lies in the Detail

People love receiving gifts; this is the universal way of expressing love and affection. We are willing to spend more money on gifts for loved ones. A study by Rakuten found that 90% of shoppers would prefer to buy gifts for their loved ones online, which is only expected to grow in the years ahead.For example, the Lunar New Year is a significant holiday in China. The people need red envelopes to fill them with money; this gift-giving custom is a big part of the celebration. Aware of this tradition, you can create an ads campaign for red envelopes, localize your product description according to the shopping season and boost your website and local keyword rankings.

Explore Gift-Giving Traditions for Each Market and Optimize SEO

Can't Read, Won't Buy, a recent research report by CSA Research, demonstrates that companies miss out on a significant area of opportunity with untranslated user reviews. 73% of users prefer localized user reviews even if the website isn't translated. In other words, consumers want to read reviews from people who speak the same language. This way, they can be sure people from their country have had no problems with the payment and shipment of the product and make a final decision about whether they will purchase or not.

Reviews are Your Allies

Localization is essential for any e-commerce business serious about going global— there's simply no way around it. By translating your website content into the language of your target market, offering local payment methods, and optimizing your site for search engines, you can better connect with international customers and boost conversions.<a href="https://www.hareword.com/contact-us">Contact </a>us today to learn more about how localization can help your e-commerce business globally.

Localize your company's website with SEO in mind, consider peak sales days, and offer local payment methods for better international customer engagement.

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Thinking Globally to Localize Your Business

You have probably heard of "transcreation" frequently but might not be sure of what it entails. Transcreation is the process of adapting creative content such as headlines, slogans, CTA buttons, taglines, social media posts, and product names for a new market or culture. Unlike translation, transcreation motivates and evokes emotions in the target audience, as does the source message. A solid understanding of the target market –including the culture, customs, and values– is essential to create the desired outcome.In this fast-digitalized world, many companies sell similar products or services; what truly sets you apart is appropriately transcreated content to boost engagement, drive sales, and increase brand awareness. Yet, how does transcreation do such things exactly? Let's take a deeper look.

If you are looking to expand your business into new markets, transcreation is an invaluable tool. For this purpose, you need to communicate your message effectively to your target language as if the message has been created initially for the target audience. A well-informed transcreation company can be your guide to avoid misunderstandings or cultural faux pas and achieve better customer engagement.One example of a successful transcreation project is Coca-Cola's launch of its "Fanta" product in Japan. Before the launch, the company extensively researched Japanese culture and the potential flavors that could be popular with consumers. As a result, the Fanta product was a massive success in Japan, surpassing the sales of Coke itself. The effective transcreation of the product name and marketing campaigns earned Coca-Cola the desired business result.

1. Transcreation Helps You Reach New Markets

It's not enough to reach new markets—you also need to be able to engage with your target audience and persuade them to buy your product or service. A good transcreation company will not only help you adapt your content for a new market, but it will also ensure that your message is persuasive and sales-oriented.In 2006, the Irish dairy company Glanbia decided to enter the Spanish market. However, they quickly realized that their original branding and marketing materials would not be effective in Spain. After working with a transcreation agency, they created a new brand identity and marketing campaign for the Spanish market. The new strategy was a success, and Glanbia increased its sales in Spain by 25%.

2. Transcreation Helps You Increase Sales

A strong brand is essential for any business that wants to be successful in today's competitive marketplace. However, what constitutes a strong brand identity for one culture may not be the same, even the opposite, with other cultures. In this context, transcreation can help you build a strong brand by ensuring that your message is consistent across all markets and establishing trust and credibility with potential customers, leading to increased sales down the line. If you want customers in other countries to take your business seriously, you must offer them content in their language. Remember, if customers don't believe you're credible, they will not make a purchase, no matter how great your product or service may be.An example of a brand that modified its brand identity according to a specific market is Starbucks. When Starbucks entered the Japanese market, the company realized it needed to adapt its logo and marketing materials to succeed. The original Starbucks logo, which features a mermaid, is not well-known or popular in Japan. As a result, the company created a new logo specifically for the Japanese market that features a more traditional Japanese design. The adapted logo was successful, and Starbucks increased its sales in Japan by 50%.

3. Transcreation Helps You Build Your Brand Overseas

Adapting website content for different cultures can help businesses increase global web traffic. You must use local terminology and target local keywords to appeal to a foreign audience, improve your website's ranking on search engines and increase traffic levels. Search engines will begin to recognize your site as being relevant to users in multiple countries, and this will cause your rankings to go up. The higher you rank, the more people will see your site when they search for keywords related to your business. This increased visibility will lead to more clicks and, eventually, more sales.In 2010, the American Express company decided to expand into the Spanish market. To do this, they worked with a transcreation agency to create a new website specifically for Spain. The website was an immediate success, thanks partly to the agency's careful use of local keywords and terms. As a result, Amex increased its web traffic by 50%.

4. Transcreation Helps You Attract More Traffic

There is no doubt that transcreation can positively affect customer service, engagement, and sales. By helping businesses reach new markets and engage with their target audience, transcreation services can play a vital role in increasing revenue. If you are looking for a way to boost your sales, consider investing in a quality transcreation service.

Conclusion:

Transcreation means adapting content such as headlines, slogans, CTA buttons, social media posts, and product names creatively for a new market or culture.

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What is Transcreation and How It Increases Sales

5 Examples of Successful Website Localization

Website localization is the process of tailoring a website to a specific target market. This can involve localizing content into a different language, adapting web design elements to accommodate cultural differences, and more. Website localization is crucial if your objective is to reach a wider audience and tap into new, unexplored markets.To appreciate the importance of website localization in expanding your business, let's take a look at five outstanding examples of startups that have boosted their business growth with thriving website localization.

Lyft is a ride-sharing service that was founded in 2012. First, the company started its journey in the US market but quickly realized the growth potential in other countries. Lyft localized its website and app into Spanish, French, and Portuguese to explore and engage with new markets.As part of the localization process, the company also adapted its payment system to work with local currencies. These efforts paid off, and Lyft improved its business and presence in new markets.

1. Lyft

Airbnb is a popular online marketplace where people list and book properties all around the world. Right from the start, the company realized that localization would play an important role on the road to international success. Consequently, Airbnb ensured the seamless localization of its website into various languages.Taking one step further, the company also strived to comprehend each market's needs and partnered with local organizations. These efforts to engage with the targeted audience transformed Airbnb into a global phenomenon.

2. Airbnb

Duolingo, founded in 2011, is a famous app for learning languages. The company has come to realize, it needs to localize the app to achieve business results in international markets. Moreover, the company also adapted its content according to the prevailing hot topics of different cultures.For example, Duolingo created courses specifically for English speakers who want to learn Spanish for medical professionals who need to keep up with medical terminology in another language.Consequently, Duolingo has become one of the most popular language-learning apps in the world, with over 300 million internet users.

3. Duolingo

Slack, found in 2014, is a messaging app focused particularly on communication with teams. First, the company focused on serving the US market but soon it realized the common need for the app and decided to extend its business to other countries. Slack localized its content into different languages and, by the nature of the app, applied local currencies and time zones.In addition, Slack created country-specific versions of its website for users in different countries to see local information (e.g., contact and address information for local sales teams).Paying special attention to the importance of localization Slack could expand its user base significantly in various markets with over 12 million daily active users from all over the world.

4. Slack

Square is a financial services company that provides businesses with tools for accepting credit card payments. The company rehabilitated its website localization strategy in 2016 to enhance user experience and the level of customer service quality for international customers.One of the key changes adopted for the new localization strategy was to give up on machine translation tools and include human translators and localization professionals in all of its online content. This way, potential clients could be provided with accurate and culturally appropriate Square content. Other than linguistic adjustments, Square also designed its website for users from different countries to see relevant information the way they are used to.For example, website visitors from Canada would see information about how to accept payments in Canadian dollars, while visitors from Japan in Japanese Yen. This successful localization solution paved the way for Square, now available in over 200 countries, to grow its business significantly.

5. Square

As the examples have shown clearly, a solid website localization strategy is a great contributor to achieving success in various markets. This article has just given place to the top 5 companies with successful multilingual website localization. However, there are many examples that prove localization’s significance time and time again. By localizing their websites and content into different languages and adapting their services to meet the needs and requests of local customers, these companies have managed to grow their businesses significantly.If you are looking for a way to expand your current coverage, localization will hold the key to increasing global engagement and sales.

Website localization is the process of tailoring a website to a target market, including translating content and adapting web design elements.

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5 Examples of Successful Website Localization - Hareword

Are you in need of a translation for an official document, such as a passport, birth certificate, or diploma? If so, you may have come across the term "certified translation." But what exactly is certified translation, and how is it different from regular translation?This blog post will delve into the world of certified translation and provide a comprehensive guide on what it is, the different types of certified translation, the steps involved in the process, and how to select a certified translation agency.

<a href="/solutions/document-translation-services">Certified translation</a> refers to the translation of official documents that need to be recognized by government agencies or other official organizations. These documents are often required for legal, immigration, or academic purposes, and the translation must be accurate and reliable. Certified translations are typically stamped or signed by a professional translator or translation agency, certifying that the translation is a true and accurate representation of the original document.

What is a certified translation?

There are several types of certified translation, depending on the nature of the document and the purpose for which it is being translated. Some common types of certified translation include:<ul><li>Legal translation: Refers to the translation of legal documents, such as contracts, court orders, and deeds. Legal translation must be accurate and precise, as it can have significant implications on the law and lead to unpleasant results if not done correctly. &nbsp;</li><li>Immigration documents: Visa applications and green card documents are some of the most commonly translated immigration documents. These translations must be accurate and reliable, as any errors or discrepancies could seriously affect the applicant. USCIS document translation is a currently sought service by many people planning a life in the USA. &nbsp;</li><li>Medical translation: Refers to translating medical documents such as patient records, medical reports, and consent forms. Medical translation requires a high level of field expertise in terms of patient care and health regulations. &nbsp;</li><li>Academic translation: The translation of educational documents, such as transcripts, diplomas, and certificates, is considered academic translation. It is often required for students applying to study abroad or for professionals seeking to have their qualifications recognized in a different country. &nbsp;</li></ul>

Types of certified translation

When it comes to translating documents for the United States Citizenship and Immigration Services (USCIS), it is essential to use professional language translators or translation services. This is because the USCIS has strict requirements for certified translations and will only accept translations done by professional translators or agencies.To be accepted by the USCIS, the translated documents must be accompanied by a signed certificate of translation from the translator or translation agency, stating that the translation is accurate and complete. This certificate should also include the translator's name, address, and certification number.It is important to ensure the accuracy and reliability of the translation, as any errors or discrepancies could impact the success of the immigration application. To ensure the best possible outcome, it is recommended to work with a reputable and experienced translation agency that is familiar with the specific requirements of the USCIS and can provide a high-quality, notarized translation that meets the agency's standards.

What is USCIS Documents Translation?

The process of certified translation typically involves the following steps:<ol style="list-style-type:decimal;"><li>Review of the document: The first step is to review the document and determine its content and purpose. This allows the translator to understand the context of the document and ensure that the translation is accurate and appropriate. &nbsp;</li><li>Translation: The next step is translating the document from the source to the target language. Certified translators are fluent in both languages and can accurately convey the meaning and tone of the original document. &nbsp;</li><li>Review and editing: After the initial translation, another professional translator reviews and edits the document to ensure accuracy and consistency. &nbsp;</li><li>Certification: Once the translation has been reviewed and edited, it is certified by the translator or translation agency. This typically involves adding a stamp or signature to the translated document, indicating that it is a true and accurate representation of the original. &nbsp;</li><li>Delivery: The final step is to deliver the translated document to the client. Depending on the client's needs, this may involve sending a physical or electronic copy. &nbsp;</li></ol>

Steps of certified translation services

When looking for a certified translation agency, there are several things to consider to ensure you choose the best one for your needs:<ol style="list-style-type:decimal;"><li>Experience and expertise: Choose an agency with a proven track record of experience and expertise in the type of translation you need. Look for agencies with experience translating similar documents and a team of professional translators fluent in relevant languages. &nbsp;</li><li>Accuracy and reliability: Certified translation requires a high level of accuracy, as even small errors can have significant consequences. Look for agencies with a thorough review and editing process to ensure the highest level of accuracy. &nbsp;</li><li>Turnaround time: If you have tight deadlines, choosing an agency that can meet your timeline is important. Consider the agency's past performance and capacity to deliver on time. &nbsp;</li><li>Price: Get quotes from multiple agencies to compare prices and ensure you get the best value for your money. It's important to consider the reputation and experience of the agency, as well as the quality of the translation, rather than just the price. &nbsp;</li></ol>

How to select a certified translation agency

The cost of certified translation can vary depending on several factors, including the length and complexity of the document, the languages involved, and the turnaround time. Here are some general guidelines for evaluating the cost of certified translation:<ul><li>Short documents: Certified translation of short documents, such as a birth certificate or passport, may cost between $30 and $100. &nbsp;</li><li>Long documents: Certified translations of longer documents, such as a diploma or legal contract, may cost between $0.08 and $0.20 per word, depending on the languages involved and the complexity of the document. For example, a document with 10,000 words in a common language combination (such as English to Spanish) might cost between $800 and $2,000. &nbsp;</li><li>Rush fees: If you need the translation completed on a tight deadline, you may be charged a rush fee to expedite the process. Rush fees can vary depending on the agency and the turnaround time, but they may add 20-50% to the overall cost of the translation.</li></ul>It's important to note that certified translation is generally more expensive than regular translation, as it requires higher accuracy and expertise. However, the cost is often justified by the document's importance and the need for it to be recognized by official organizations. &nbsp;

Understanding the Cost of Certified Translation

When selecting a certified translation agency, it's important to consider factors such as experience and expertise, accuracy and reliability, turnaround time, and price. It's also a good idea to get quotes from multiple agencies and consider the reputation and experience of the agency, as well as the quality of the translation.At Hareword, we provide high-quality certified translations for various documents. Our team of experienced and professional translators is fluent in various languages, and we have a thorough review and editing process to ensure the accuracy and reliability of our translations. Contact us today to learn more about how we can help you with your certified translation needs. &nbsp;

Hareword can help you with your certified translation needs

Learn about the importance and benefits of using certified translation services for accurate and legally recognized translations.

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Understanding Certified Translation Services: A Comprehensive Guide

Document translation is a vital service for businesses that operate internationally or communicate with clients and partners in other languages. It allows companies to convey their message accurately and ensures that essential documents are understood by all parties involved.

There are several types of document translation services available, including:<ul><li>Business document translation: Refers to translating any business-related documents, such as contracts, marketing materials, financial reports, and more. Business document translation services help companies communicate effectively with clients, partners, and employees in other languages. &nbsp;</li><li>Certified document translation: This is the translation of official documents requiring certification. Examples include birth certificates, marriage licenses, diplomas, and more. Certified document translation services provide legally recognized and accepted translations by government agencies and other official organizations. &nbsp;</li><li>Certified legal document translation: Refers to translating legal documents, such as contracts, patents, and court documents. These translations must be accurate and precise as they can have serious legal implications. Certified legal document translation services ensure that the documents meet the necessary legal requirements and can be used in legal proceedings. &nbsp;</li><li>General document language translation: These services can translate any document from one language to another. They are helpful for businesses that need to translate a wide range of documents and may not require the additional certification or legal accuracy of the other types of translation services.</li></ul>&nbsp;

Types of Document Translation Services

When selecting a document translation service, it is essential to choose a reputable and professional company. Look for a service with experienced translators who are proficient in the languages you need and familiar with the subject matter of your documents. It is also a good idea to choose a translation service that offers proofreading and editing to ensure the accuracy and clarity of the final translation.

Choosing a Professional Translation Service

At Hareword, we offer a range of <a href="/solutions/document-translation-services">document translation services</a> to meet the unique needs of your business. Our team of experienced translators is proficient in a variety of languages and subject areas, ensuring that your documents are accurately and effectively translated. We also offer to proofread and edit to ensure our translations' quality. Contact us today to learn how we can help with all of your document translation needs.

Hareword: Your Trusted Document Translation Partner

Document translation crucial for global business success, enabling effective communication and expanding market reach.

All the important insights, guidance and news you need to know.