Website localization is the process of tailoring a website to a specific target market. This can involve localizing content into a different language, adapting web design elements to accommodate cultural differences, and more. Website localization is crucial if your objective is to reach a wider audience and tap into new, unexplored markets.To appreciate the importance of website localization in expanding your business, let's take a look at five outstanding examples of startups that have boosted their business growth with thriving website localization.

Lyft is a ride-sharing service that was founded in 2012. First, the company started its journey in the US market but quickly realized the growth potential in other countries. Lyft localized its website and app into Spanish, French, and Portuguese to explore and engage with new markets.As part of the localization process, the company also adapted its payment system to work with local currencies. These efforts paid off, and Lyft improved its business and presence in new markets.

1. Lyft

Airbnb is a popular online marketplace where people list and book properties all around the world. Right from the start, the company realized that localization would play an important role on the road to international success. Consequently, Airbnb ensured the seamless localization of its website into various languages.Taking one step further, the company also strived to comprehend each market's needs and partnered with local organizations. These efforts to engage with the targeted audience transformed Airbnb into a global phenomenon.

2. Airbnb

Duolingo, founded in 2011, is a famous app for learning languages. The company has come to realize, it needs to localize the app to achieve business results in international markets. Moreover, the company also adapted its content according to the prevailing hot topics of different cultures.For example, Duolingo created courses specifically for English speakers who want to learn Spanish for medical professionals who need to keep up with medical terminology in another language.Consequently, Duolingo has become one of the most popular language-learning apps in the world, with over 300 million internet users.

3. Duolingo

Slack, found in 2014, is a messaging app focused particularly on communication with teams. First, the company focused on serving the US market but soon it realized the common need for the app and decided to extend its business to other countries. Slack localized its content into different languages and, by the nature of the app, applied local currencies and time zones.In addition, Slack created country-specific versions of its website for users in different countries to see local information (e.g., contact and address information for local sales teams).Paying special attention to the importance of localization Slack could expand its user base significantly in various markets with over 12 million daily active users from all over the world.

4. Slack

Square is a financial services company that provides businesses with tools for accepting credit card payments. The company rehabilitated its website localization strategy in 2016 to enhance user experience and the level of customer service quality for international customers.One of the key changes adopted for the new localization strategy was to give up on machine translation tools and include human translators and localization professionals in all of its online content. This way, potential clients could be provided with accurate and culturally appropriate Square content. Other than linguistic adjustments, Square also designed its website for users from different countries to see relevant information the way they are used to.For example, website visitors from Canada would see information about how to accept payments in Canadian dollars, while visitors from Japan in Japanese Yen. This successful localization solution paved the way for Square, now available in over 200 countries, to grow its business significantly.

5. Square

As the examples have shown clearly, a solid website localization strategy is a great contributor to achieving success in various markets. This article has just given place to the top 5 companies with successful multilingual website localization. However, there are many examples that prove localization’s significance time and time again. By localizing their websites and content into different languages and adapting their services to meet the needs and requests of local customers, these companies have managed to grow their businesses significantly.If you are looking for a way to expand your current coverage, localization will hold the key to increasing global engagement and sales.

Conclusion

Website localization is the process of tailoring a website to a target market, including translating content and adapting web design elements.

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5 Examples of Successful Website Localization

You have probably heard of "transcreation" frequently but might not be sure of what it entails. Transcreation is the process of adapting creative content such as headlines, slogans, CTA buttons, taglines, social media posts, and product names for a new market or culture. Unlike translation, transcreation motivates and evokes emotions in the target audience, as does the source message. A solid understanding of the target market –including the culture, customs, and values– is essential to create the desired outcome.In this fast-digitalized world, many companies sell similar products or services; what truly sets you apart is appropriately transcreated content to boost engagement, drive sales, and increase brand awareness. Yet, how does transcreation do such things exactly? Let's take a deeper look.

If you are looking to expand your business into new markets, transcreation is an invaluable tool. For this purpose, you need to communicate your message effectively to your target language as if the message has been created initially for the target audience. A well-informed transcreation company can be your guide to avoid misunderstandings or cultural faux pas and achieve better customer engagement.One example of a successful transcreation project is Coca-Cola's launch of its "Fanta" product in Japan. Before the launch, the company extensively researched Japanese culture and the potential flavors that could be popular with consumers. As a result, the Fanta product was a massive success in Japan, surpassing the sales of Coke itself. The effective transcreation of the product name and marketing campaigns earned Coca-Cola the desired business result.

1. Transcreation Helps You Reach New Markets

It's not enough to reach new markets—you also need to be able to engage with your target audience and persuade them to buy your product or service. A good transcreation company will not only help you adapt your content for a new market, but it will also ensure that your message is persuasive and sales-oriented.In 2006, the Irish dairy company Glanbia decided to enter the Spanish market. However, they quickly realized that their original branding and marketing materials would not be effective in Spain. After working with a transcreation agency, they created a new brand identity and marketing campaign for the Spanish market. The new strategy was a success, and Glanbia increased its sales in Spain by 25%.

2. Transcreation Helps You Increase Sales

A strong brand is essential for any business that wants to be successful in today's competitive marketplace. However, what constitutes a strong brand identity for one culture may not be the same, even the opposite, with other cultures. In this context, transcreation can help you build a strong brand by ensuring that your message is consistent across all markets and establishing trust and credibility with potential customers, leading to increased sales down the line. If you want customers in other countries to take your business seriously, you must offer them content in their language. Remember, if customers don't believe you're credible, they will not make a purchase, no matter how great your product or service may be.An example of a brand that modified its brand identity according to a specific market is Starbucks. When Starbucks entered the Japanese market, the company realized it needed to adapt its logo and marketing materials to succeed. The original Starbucks logo, which features a mermaid, is not well-known or popular in Japan. As a result, the company created a new logo specifically for the Japanese market that features a more traditional Japanese design. The adapted logo was successful, and Starbucks increased its sales in Japan by 50%.

3. Transcreation Helps You Build Your Brand Overseas

Adapting website content for different cultures can help businesses increase global web traffic. You must use local terminology and target local keywords to appeal to a foreign audience, improve your website's ranking on search engines and increase traffic levels. Search engines will begin to recognize your site as being relevant to users in multiple countries, and this will cause your rankings to go up. The higher you rank, the more people will see your site when they search for keywords related to your business. This increased visibility will lead to more clicks and, eventually, more sales.In 2010, the American Express company decided to expand into the Spanish market. To do this, they worked with a transcreation agency to create a new website specifically for Spain. The website was an immediate success, thanks partly to the agency's careful use of local keywords and terms. As a result, Amex increased its web traffic by 50%.

4. Transcreation Helps You Attract More Traffic

There is no doubt that transcreation can positively affect customer service, engagement, and sales. By helping businesses reach new markets and engage with their target audience, transcreation services can play a vital role in increasing revenue. If you are looking for a way to boost your sales, consider investing in a quality transcreation service.

Conclusion:

Transcreation means adapting content such as headlines, slogans, CTA buttons, social media posts, and product names creatively for a new market or culture.

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What is Transcreation and How It Increases Sales

When it comes to expanding your business globally, there are two key terms you need to know: internationalization (I18N) and localization (L10N). I18N is the process of designing a product to adapt it to different cultures and locales. L10N is the process of adapting a product to a specific culture and market.Although these terms are frequently used as synonyms, they describe two dissimilar—but both crucial—processes. Continue reading to understand the difference between internationalization and localization and how the two concepts intersect.

Localization(L10N) refers to customizing a product or service for a specific market. The process can involve adapting text, graphics, audio, and videos to reflect the cultural and linguistic needs of the target locale. A critical part of localization is adapting a text to be culturally appropriate and linguistically accurate for the target locale. To achieve this goal, you may adjust grammar, spelling, and punctuation to match the conventions of the target language.Localization can also involve adapting graphics to reflect the cultural preferences of the local market and adjusting colors, designs, or images to align with local sensibilities. It can also include creating new graphics specific to the target locale. Audio and video localization entails adapting these forms of media to reflect local accents, dialects, and slang terms. The adaptation process can involve translating scripts into the target language and modifying sound and video files to ensure local audiences correctly interpret them.For example, let's say you're a clothing company based in the United States that wants to start selling your products in Japan. To do this, you'll need to localize your website and marketing materials by translating them into Japanese and making sure both content and graphics need to conform to Japanese social norms and customs.In short, designing content to better fit local cultural norms defines localization. After all, localization is all about making your product or service feel "local" to the people in your target market.

What is Localization?

Internationalization (i18n) is designing an easily adaptable product or service for multiple markets. In other words, it's making your product "global-ready." This process typically involves creating easy-to-localize content for various languages, making your website globally visible. Here are some points you need to consider while internationalizing your product.- String lengthWhen designing a product for internationalization, it is vital to set the string length for UI and UX to ensure that text is displayed correctly and legible for all target markets. Additionally, it is essential to consider the width of the screen or device when designing your product, as this may affect how locales display texts.&nbsp;- Localization of dates, times, numbers, and currenciesThere are many ways to localize dates, times, numbers, and currencies. For example, you can format dates and times using the local language and/or the local calendar. You can also use the local currency instead of or in addition to the standard currency. When it comes to localization, there are many options to consider!- Adapting to different input methods (e.g., keyboard layouts)Considering how people will interact with your product in different countries is essential. Primarily, you should consider other input methods, such as keyboard layouts.For example, the English keyboard layout differs from the Spanish one. If you're designing a product for both countries, you'll need to ensure your product is compatible with both keyboard layouts. You may need to create different versions of your product for each country, or it may simply mean making sure your product is easy to translate and localize.- Supporting multiple languagesYou'll need to create a translation interface to support multiple languages and ensure users can crawl your website in different languages.One way to accomplish this is using a content management system (CMS) that supports multiple languages. A CMS allows you to create and manage multilingual content quickly and efficiently. In addition, many CMSs offer built-in translation features that make it easy to translate your website into different languages.&nbsp;- Handling right-to-left scripts (if applicable)If your target audience speaks a language that uses right-to-left scripts (e.g., Arabic, Hebrew, Urdu), you'll need to consider the directionality of these scripts. You should adjust the layout of your website and/or create separate versions of your product or website for right-to-left texts.- Designing for different screen sizes and resolutionsRegarding internationalization, it's essential to consider different screen sizes and resolutions globally. For example, if you're designing a product for the U.S. and Japanese markets, you'll need to ensure your product is compatible with the screen size and resolution used in the U.S (1280x1024 pixels) and Japan (1024x768 pixels). You or your developer team can design different versions of your product for each country to overcome this setback.&nbsp;Most companies see the internationalization process as costly and time-consuming, but realizing such a need during a product launch will cost you much more time, losing vast amounts of money. However, this crucial step enables you to reach a larger market and helps you get a way higher ROI.

What is Internationalization?

Localization, or L10N for short, involves changing your product or content to better suit specific locales. On the other hand, internationalization—or i18n— encompasses preparing your software in a way that makes localization simpler down the road and typically includes planning for text in different languages and coding with global expansion as a goal.In practice, localization and internationalization often overlap. For example, let's say you're developing a new website for your business. If you're hoping to sell your products or services in multiple countries, you'll need to design your site with internationalization. In this case, you might involve:<ul><li>Using Neutral TLDs (top-level domains).</li><li>Developing multilingual versions of your site.</li><li>Avoiding country-specific references in your content.</li></ul>However, once you've launched your site, you'll also need to think about localization—how you can tailor your site to appeal to users in specific markets. You may create separate versions of your site for different countries or regions, use geo-targeting to deliver country-specific content, and run targeted online ads in foreign markets.

How do Localization and Internationalization Overlap?

As you can see, there is a big difference between localization and internationalization—but that doesn't mean that these two concepts often go hand-in-hand. Companies who strive to successfully enter a new market first adapt their product/service for multiple locales (i.e., make it internationalized), then make the necessary linguistic changes/adjustments (i.e., localized).It's important to note that internationalization should always come before localization; if you try to localize a product/service without first ensuring that it can be easily adapted, you'll likely run into all sorts of problems further in the future. By taking the time to internationalize your product/service before you attempt to localize it for specific markets, you'll set yourself up for success in today's ever-changing global economy. Schedule a call with us to discuss how our process can benefit you.

Companies can increase their business and expand to new markets by clearly understanding local cultures through internationalization and localization.

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How Internationalization and Localization Differ

There are many benefits to <a href="//solutions/website-localization-services">website localization</a>, which is the process of translating and adapting a website for a specific region or country. When done correctly, it can help businesses reach more potential customers, increase brand awareness, and lead to higher revenues. It also boosts SEO when done the right way.But website localization is not as simple as translating text from one language to another. There are many cultural considerations that must be taken into account in order to ensure that the translated website is effective and relevant for local users. This can be a daunting task, but it is important for businesses that want to expand their reach into new markets.&nbsp; &nbsp;

Why Website Localization is Important for Your Business

Simply put, it is the process of translating and adapting a multilingual website for a specific region or country. This can include translating the text on the website, adapting the visuals to suit the targeted audience, and even adjusting the website's functionality to cater to local users.There are many reasons why <a href="/solutions/website-localization-services">website translation</a> and localization are important. The most obvious reason is that it allows businesses to reach more potential customers in international markets. In order to capitalize on these new markets, businesses need to ensure that their website is properly localized so that it caters to the local audience.Localizing a website is an excellent way to increase brand awareness. When the content and style of your site are adapted for new regions or countries, it sends out signals that you care about what’s happening in these markets - which can lead consumers to believe more than just words could ever say!Finally, website localization can lead to higher revenues for businesses. By understanding the local culture and preferences, businesses can create websites that are more relevant and engaging for local users. This can result in increased traffic and conversions, which leads to more sales and revenue.Overall, there are many reasons why website localization is important for businesses. It allows businesses to reach more potential customers, build brand awareness, and increase revenue. It's essential for businesses that want to expand into new markets, and it can be a very effective way of strengthening relationships with local consumers.

What is website localization, and why is it important?

The most important thing is to understand the local culture and preferences of the target market. This can be done by doing research on the region or country and talking to local users to get their feedback.Once you have a better understanding of the local culture, you can start translating and adapting the website accordingly. Be sure to translate all of the text on the website, as well as adapt any visuals or graphics to suit the local audience. You may also need to adjust the website's functionality to cater to local users.It's important to be patient and take your time when localizing a website for a new market. Don't try to do everything at once, and be prepared to make changes based on feedback from local users. By taking the time to localize your website properly, you'll be able to create a website that is relevant and engaging for local users.

How do you go about localizing a website for a new market?

When translating a website for a new audience, there are a few key considerations to keep in mind. Firstly, it's important to ensure that all of the text is translated properly, including all of the copy on the website and any menus or buttons. You may also need to translate any visuals or graphics to match the new audience.In addition, you'll need to take into account any cultural differences between the target market and your home market. Be sure to research the local culture and preferences so that you can create a website that is relevant and engaging for local users.It's also important to be patient when translating a website for a new audience. Don't try to do everything at once, and be prepared to make changes based on feedback from local users. By taking the time to translate your website properly, you'll be able to create a website that is effective and relevant to your target market.

What are the key considerations when translating a website for a new audience?

There are many ways in which businesses can benefit from website localization. Firstly, website localization allows businesses to reach more potential customers in new markets. By translating and adapting their website for a new region or country, businesses can connect with local users and create new opportunities for growth.Secondly, website localization or <a href="https://www.hareword.com/mobile-app-localization-service">mobile app localization</a> can help to increase brand awareness. When a business's website is adapted for a new region or country, it sends a message to local users that the business is interested in its market and is willing to meet its needs. This helps to build trust and credibility with local consumers.Finally, website localization can lead to higher revenues for businesses. By understanding the local culture and preferences, businesses can create websites that are more relevant and engaging for local markets. This can result in increased traffic and conversions, which leads to more sales and revenue.Overall, website localization can be a very effective way for businesses to expand into new markets, build brand awareness, and increase revenue. It's important for businesses that want to be successful in today's global economy to consider website localization as part of their overall marketing strategy.

How can businesses benefit from website localization?

When translating a website for a new audience, businesses can face a number of challenges. The most common challenges include cultural differences, website design, and website content.Cultural Differences: One of the biggest challenges of website localization is cultural differences. In order to create a website that is relevant and engaging for local users, businesses need to be aware of the cultural differences between the target market and their home market. This includes understanding the local culture and preferences, as well as the language and customs.Website Design: Another common challenge with website localization is adapting the website design for a new audience. Often, businesses will want to keep the same website design across all regions and countries, but this can be difficult when targeting different markets. It's important to consider the local language when designing a website and to be prepared to make changes based on feedback from local users.Website Content: Another challenge with website localization is ensuring that all of the content is translated properly. This includes translating all of the text on the website, as well as adapting any visuals or graphics. It's important to be patient when translating a website for a new audience and to be prepared to make changes based on feedback from local users.By understanding these challenges and taking into account the cultural differences between markets, businesses can overcome the challenges of website localization. By creating a website that is relevant and engaging for local users, businesses can increase their chances of success in new markets.If you want to be successful in the global economy, you should think about website localization. Website localization is when you make a website in a different language so more people can see it and maybe buy things from your business. You might have to change the design of your website, or the words on it, to make it easier for people in other countries to understand. But if you do it right, then website localization can help your business grow.

What are the challenges of website localization, and how can they be overcome?

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As blockchain technology continues to grow in popularity, it is important to remember that not everyone speaks English. In order to bring blockchain technology to the masses, it is necessary to translate blockchain technology into different languages. This is where blockchain translation comes in.Blockchain and cryptocurrency translation services can help make your blockchain project more accessible to a wider audience. You can reach more people by translating your project into multiple languages and potentially increasing your user base. Translation services can also help with marketing and outreach efforts.When choosing a translation service for your blockchain project, select a company with experience with blockchain translation. The company should be familiar with the terminology and concepts related to blockchain technology. They should also be able to translate the technical documentation and whitepapers related to your project.The benefits of using a translation service for your blockchain project are clear. You can reach more people by translating your project into multiple languages and improving communication within the global community. Translation services can also help with marketing and outreach efforts. When choosing a translation service, be sure to select a company that has experience with blockchain translation.

Blockchain translation is the process of translating blockchain technology into different languages. This is necessary in order to bring blockchain technology to a wider audience. Translation services can help with marketing and outreach efforts, as well as with translating technical documentation and whitepapers.

What is blockchain translation?

There are many advantages to using a blockchain translation service. First and foremost, you can reach more people by translating your project into multiple languages. Additionally, translation services can help with marketing and outreach efforts.They can also assist with translating technical documentation and whitepapers. When choosing a translation service for your blockchain project, select a company with experience with blockchain translation.

The Advantages of Using a Blockchain Translation Service

There are several reasons why you might need blockchain language translation. The first reason is to make your blockchain project more accessible to a wider audience. You can reach more people by translating your project into multiple languages and potentially increasing your user base.Additionally, translation services can help with marketing and outreach efforts. They can also assist with translating technical documentation and whitepapers related to your project.

Why You Might Need blockchain Translation Services?

Using a blockchain translation service can allow you to reach more people by translating your project into multiple languages. This is especially crucial if you want your blockchain project to be accessible to non-English-speaking users. Additionally, translation and localization services can help with marketing and outreach efforts. They can also assist with translating initial coin offerings, technical documentation, marketing materials, and whitepapers related to your project.

Blockchain Translation Can Help You To Reach A Wider Audience

Another advantage of using a blockchain translation service is that it can help with marketing and outreach efforts. When you translate your project into many languages, you may reach a larger audience and make it simpler for them to learn about your cause. Language services can also help translate technical documentation and white papers related to your project. This can make it easier for people to understand your project and its potential benefits.

Blockchain Translation Services Can Also Help With Marketing And Outreach Efforts

When choosing a blockchain translation service, selecting a company with experience in blockchain translation is important. Additionally, the company should be able to translate the technical documentation and whitepapers related to your project. Be sure to ask about the company’s experience with blockchain translation and request samples of their work.Blockchain technology is still in its early stages of development and adoption. As such, there are not many companies that offer blockchain translation services. However, a few companies that can accurately translate have experience with translating blockchain-related projects.Blockchain technology is still in its early stages of development and adoption. As such, there are not many companies that offer blockchain translation services. However, there are a few companies that have experience with translating blockchain-related projects.When choosing a blockchain translation service, be sure to select a company with experience in the field. Additionally, make sure that the company can translate the technical documentation and whitepapers related to your project.

What to Look for in a Blockchain Translation Company?

Blockchain translation is the process of translating blockchain technology into different languages.

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What is Blockchain Translation?

Romanian translation is the process of translating text or speech from one Romanian language to another. This can be done for a variety of reasons, such as for business purposes, academic research, or personal use. Regardless of the reason, it is important to choose a reputable and experienced translation company to ensure that your texts are translated accurately and precisely.

What is Romanian Translation? 

Romanian translation services are designed to help businesses and individuals communicate with those who speak Romanian as their first language. These services can be very helpful in a number of different situations, such as when trying to expand your business into new markets or when conducting research on a topic that is unfamiliar to you. Translators who offer these services are experts in both the Romanian language and culture, which allows them to provide accurate and precise translations.There are a number of different types of Romanian translation services available, so it is important to choose the one that best suits your needs. Some of the most common types of services are written, spoken, and interpreted. Written translation involves translating text from one language to another, while spoken translation focuses on translating speech. The interpreted translation is a bit different, as it involves translating the meaning of what is being said rather than the actual words themselves.

What Are Romanian Translation Services and What Do They Entail 

There are a number of reasons why you might need to use Romanian translation services. If you want to expand your business into Romania or other Romanian-speaking markets, these services can be very helpful. They can also be useful if you are researching a topic unfamiliar to you or if you need to communicate with someone who speaks Romanian as their first language. No matter your reason for needing these services, choosing a reputable and experienced company is important to ensure that your text is translated accurately and precisely.

Why Use Romanian Translation Services?

As the world becomes increasingly interconnected, businesses must be able to communicate with customers and clients from all over the globe. This can be a challenge, as many different languages are spoken worldwide. Romanian translation services can help businesses overcome this challenge by allowing them to communicate with Romanian-speaking customers and clients. These services can be very beneficial for businesses that want to expand their reach into new markets or that need to conduct research on unfamiliar topics.

The Importance of Romanian Translation Services in Business

When you use a professional translator for your business translations, you can be confident that the final product will be accurate and free of errors. This is because professional translators are experts in their field and deeply understand the Romanian language and culture. This allows them to provide accurate and precise translations.Another benefit of using a professional translator is that they can help you to save time. This is because they will be able to complete your translations quickly and efficiently. This can be very helpful if you need your text translated urgently.Finally, when you use a professional translator, you can rest assured knowing that your text will be confidential. This is because most reputable translation companies have strict confidentiality policies in place. This means

The Benefits of Using a Professional Translator for Your Business Translations

There are a number of things to consider when choosing a Romanian translation service. First, you should consider the type of text you need to be translated. This will help you to choose a service that specializes in translating the specific type of text you need.Next, you should consider your budget. There are many different translation services available, so it is important to find one that fits your budget.Finally, you should take the time to read reviews of different translation services before making your decision. This will help you to get an idea of the quality of each company’s services.

How to Choose The Right Romanian Translation Service for Your Needs

You can do a few things to ensure that your Romanian translations are accurate and precise. First, you should make sure to choose a reputable and experienced translation company. This will help to ensure that your text is translated correctly.Next, you should be clear and concise when communicating what you need to be translated. This will help to avoid any misunderstandings.Finally, you should review the final translation carefully before approving it. This will help to catch any errors that may have been made.

Tips for Ensuring Accurate and Precise Romanian Translations

Romanian translation is the process of translating text or speech from one Romanian language to another.

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What is Romanian Translation?

The translation is an important part of almost every business process, especially for marketing departments. However, there are some real horror stories about marketing translation fails that rookie marketers are told at work, making them lose a little sleep at night. You have probably heard of the hilarious examples of some giants such as Coca-Cola and Ford -mistakenly- translating their mottos into curse words or sexually sensitive phrases in other languages.&nbsp;When this is the case even for well-known brands, you might want to stay away from mistranslation and being pointed and laughed at by your competitors. Here is a sectoral look at why marketing translations fail so much and suggestions to avoid them.

Globalization has brought about an urgent and immense need for marketers to promote their products or services internationally. Doing it successfully takes a lot more than it meets the eye though, such as knowing if your product is needed in a specific country and how to promote it in different cultures. Well, the answer to the first question lies within your heart or, hopefully, with your production department and marketing specialists. As for the second one, marketing strategies must be developed by the relevant departments and people, and this is where we step in and explain the role of translation in marketing.As the internet and especially social media evolved and had a stronger influence on our lives, it became much easier for people to reach any product or service online. Well, it also became inevitable because the internet is full of advertisements now, which makes it harder for brands to stand out and attract more customers than their competitors do. And this requires using effective marketing strategies and localizing their product or services. Properly localized content is essential for brands to keep a few steps ahead of their competitors. This is the ideal scenario, of course. Let’s find out why this does not work every time.

Marketing 101: Localization is Key

If you tried translating your marketing materials before and faced multiple problems during or after this process (you probably did), you might have done something wrong or missing. Here is a little simple no-no list for marketing translations, which the decision-makers of your company could use effectively.Reason #1: In-house sources can’t handle translationWe all have that friend at the workplace, who is good at languages and willing to translate a text or the lyrics of a popular song, even though we didn’t ask. Of course, you may trust your employees or colleagues with challenging tasks whether or not it’s their specialty. However, you can’t expect them to translate a vital company document or the text of an ad for your product no matter how advanced their proficiency level is.Although it seems convenient and cheap, you should not use your in-house sources for the translation of your company-related content. This can never replace the customer service of a professional LSP and the efficiency of trusting your translations with an expert team. Your sources most likely won’t have enough experience and time to take every aspect of translation into consideration.How to avoid it: Outsource your translation needs to a professional translation agency.Choose one that has expert translators’ network, smart tools, project managers that could keep you updated at all times, and an automated system to manage workflow and in-time delivery. Suppose you are worried about the costs of translation. In that case, your agency can offer cost-effective solutions through smart technologies such as Translation Memory.Translation Memory (TM) is a technology that allows you to pay less for your repeating or updated content, which helps you minimize your costs and improve operational efficiency over time. Here is a simple demonstration from Hareword’s TM feature, which explains how it works better.Reason #2: Ignoring localization can result in absurd translationsThe difference between translation and localization is profound. The former means converting words from one language into another, while the latter means adapting your product, content, service, etc. to your target audience more comprehensively.&nbsp; Consider McDonald’s, for instance. They sell different products specific to different countries, such as ayran (a traditional drink made of yogurt) in Turkey and beer in some European countries. This is localization.&nbsp;But how do you localize a text? You do not translate word by word. If there is an idiom or a saying in the source text, you find its equivalent in the target language and use an expression as original as possible. If the source text, let’s say a tagline, has a humor element that connects to the brand, the translation should reflect it in the most original and relatable way possible. Failing to do so will result in absurd and even offensive translations, which can easily harm your brand's reputation.How to avoid it: Just ask for a native translator expert in marketing translations and double-check the most eye-catching parts of your content.Make sure your marketing materials are localized by expert translators, even natives if possible. A professional translator will take into account your target audience, medium, and every little detail about the source content to ensure a successful localization. If your material is website content, you should definitely ask for a transcreation service for the most engaging parts such as slogans, taglines, and homepage content. Transcreation means taking a text in a language and practically re-writing it in a whole new fashion in another language, of course, without changing the main message. This way, your content will sound a lot more natural and striking in the target language.&nbsp;Reason #3: Using machine translation damages your brand imageTechnology is vital to translation as it is to any other task or activity. Professional translators and large companies in the industry make use of smart technologies such as QA tools, translation memory, API integration, CAT (computer-aided translation) tools, and machine translation. They are great helpers and are all used for a specific reason in some level of human control.&nbsp;We all copy/paste some foreign text to an MT engine such as Google Translate and are surprised by the result from time to time. It is because a software translates text into the target language without human involvement, and it is learning as more and more input is provided to it.&nbsp;MT is a cheap and convenient way to translate written content, especially when you are just aiming to understand a text at some level. Even then, you’ll probably have difficulty understanding some parts of the translation because MT engines can’t guess the context as a human does. Context is key to translation. That’s why an MTPE (machine translation-post editing) process is always needed, where a human translator checks the machine translation for errors and refines the text.So, is MTPE good for marketing translations? Unfortunately, it is not. MT can be a good alternative for some content, especially if it is context-independent. However, using machine translation for your marketing content is more than bad, it is practically murder. Marketing materials involve a lot of cultural nuances and context, and machine translation will most definitely kill it. When you translate your website using an MT engine, your taglines, hero texts, and meta titles will look ridiculous. Some companies do it and lose so many visitors due to poorly translated content, not to mention that it will also affect your website’s SEO performance badly.How to avoid it: Stop worrying about translation costs and seek a budget-friendly localization solution.If you’re concerned about the costs of working with professional human translators, well, don’t be. It is no secret that it will cost you a lot more than machine translation but will definitely bring you much more gains in return.&nbsp; You should first change your mindset about marketing your product/service in the right way and communicating to your prospects more effectively. Then you’ll see how your international customers react to your promotions and how engaging your website becomes.Plus, some language service providers offer multiple localization services, among which you can choose the one that suits your quality expectations and budget. Hareword is one of these LSPs, having different package options as follows:Reason #4: Leaving the translator all alone is a mistakeYou have found the perfect translator and agreed on a deadline. Your marketing team is super excited. You have sent the translator(s) your text files. Now, you sit and wait. Everything is going great. It’s time your translated texts are delivered. You check them, O-M-G, what’s that? That’s a potentially unintended consequence of your negligence.It can be a little problem with the tone or style, the way your audience is addressed in translation, or the misinterpretation of a hidden message in the source text. Of course, it happens to the best of us and all these complications can be resolved after translation. However, these little things take time to fix and cause delays in your schedule.So, what’s actually going on here? Do translators always make such mistakes? Should you be expecting more trouble? Or how do you make sure you get the perfect translation? These questions lead us to the root of all problems: not providing enough input for the translator and expecting them to understand everything at first sight or magically resolve every issue.How to avoid it: Make sure the translator knows what you want and all the details about your materialsOf course, you should be asking for the highest quality possible when receiving translation services. Also, an experienced translator will most likely minimize the chance of such problems in translation happening. However, you should do your part. That is, you should guide the translator or the translation agency through the translation process.How do you guide a translator? You let them know about your target audience, where and why you will be using the material in question, specify the preferred dialect or tone, and provide reference material or term lists if any, which would be really helpful for the translator to understand what they’re dealing with.Some LSPs facilitate the creation of company-specific glossaries with the customer’s comments and suggestions. Hareword’s glossary feature is a good example of translator-customer cooperation. Customers can comment on the terms in the list or suggest new terms for the linguist’s approval. It is a great way to make sure the translator knows he is on the right track.Reason #5: Failing to internationalize your product/service will decrease customer engagementInternationalization is designing everything related to your business conveniently for growth and adaptation to international markets. So, when you’re designing a product or service, you should think about how it is going to be internationalized in the first place. It includes the internationalization of your website content, customer service, support line, knowledgebase, and even interfaces/applications.If you’re internationalizing your website for Germany, for instance, it’s not enough to translate the written content into the German language. You should also make sure that you have a customer support team that could communicate with and actually help German customers. Otherwise, your website’s customer engagement will decrease and eventually fail you.How to avoid it: Develop your website and produce content with internationalization in mind.Let’s face it. Not every content or word is translatable. If your taglines are a product of language-specific elements, such as idioms, it will most probably be impossible or at least very difficult to translate into another language. That could be addressed with transcreation, as we mentioned above, but the original message can still be somewhat lost in translation.&nbsp;So, what you need to do here is keep in mind in the first place that you might want to expand to international markets someday and design your website and operations accordingly. As for the last step, make sure that your website is ready for global customer service. You can try your services on a sample user base and test its success in customer engagement.That’s all we’ve got to say about marketing translation fails. To err is human, after all. But some errors might cost you a lot more than you think. With Hareword’s expert human translators and localization offers, we can help you avoid those costly mistakes.

5 Reasons Why Marketing Translations Go So Wrong

The translation is an important part of almost every business process, especially for marketing departments. 

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Why Marketing Translations Fail & Tips to Succeed

The global use of cryptocurrency is increasing more and more every day. With more people investing in cryptocurrencies and more businesses accepting cryptocurrencies as a payment method, the market of cryptocurrencies expands and thrives substantially. In this global cryptocurrency movement, Turkey plays an important role. The number of Turkish cryptocurrency users goes up rapidly, especially with the localization of cryptocurrency websites.According to surveys conducted in Turkey, 3 out of 10 people found the cryptocurrency market profitable, and less risky compared to 2020. This underlines a crucial fact: the importance attached to cryptocurrencies rise substantially in Turkey. Especially with cryptocurrency and blockchain websites being localized to Turkish, more users, or users-to-be of the system start learning more about the use, the technology, and the system of cryptocurrency.Another great advantage that increases the number of cryptocurrency users is the freedom of cryptocurrency exchange without time and space limitations. As cryptocurrency users or those interested in cryptocurrencies learn more and more about the system, the advantages of cryptocurrencies surpass the question marks in the minds of others. In this context, a survey conducted in 2021 underlines the fact of the importance of knowledge acquirement on the topic. In this survey, it has been seen that one of the foremost reasons people seeing cryptocurrency as a highly risky exchange and investment method is the lack of information on the cryptocurrency system. In this context, it is clear that with more and more blockchain and cryptocurrency sources localized into Turkish, the number of people using cryptocurrency and the reliability rate of the system will go up.Turkey offers a new market for foreign cryptocurrency platforms, as well. However, data obtained from surveys show that 76,5% of cryptocurrency and blockchain users prefer using domestic platforms. This is mainly caused by the system that is presented in the native language of the users. In this case, users can easily understand the platform they use without any ambiguity. When this conclusion is taken into consideration, it can be seen that localizing foreign cryptocurrency platforms can create a new market for the cryptocurrency platform in Turkey, increasing the number of users and thus, the organic traffic and the endorsement, as well.Lack of the necessary information channels can decrease the number of cryptocurrency numbers by the dissemination of misinformation. The information source of 4 out of 10 people in Turkey who make use of cryptocurrencies is close relatives of theirs. Without a platform that provides reliable information to those who want to take a step in the world of blockchain and cryptocurrency, or to those who just started learning about the system, misinformation can easily be disseminated. In this context, the fact that 1 out of 5 people who hear about blockchain and cryptocurrency wants to operate in the cryptocurrency system underlines the importance of the potential cryptocurrency market in Turkey when the necessary infrastructure for a proper information source is established.As of the data from April 2021, Turkey currently has more than 5 million cryptocurrency users. This is a great number, especially this is a number that skyrocketed recently. In the traditional investment system in Turkey, the investors usually prefer the stock market. However, Turkey’s unbalanced economy and its rate of exchange created a possibility to try another way of investment for Turkey’s investors. Between the 5-day-period of 20-24 March 2021, a cryptocurrency transaction of 23 billion Turkish Liras (+ $2.6 billion) was conducted. Following this date, on April 16, the daily trading volume of Paribu, a Turkish cryptocurrency platform, was around $2.3 billion. This shows that Turkey offers a rich market for cryptocurrency platforms when the necessary steps are taken.Another survey conducted shows that 84% of Turkish cryptocurrency users obtain information through social media. It is known that social media contains a great deal of misinformation, which can cause future users of cryptocurrency to be misdirected in this system. Obtaining reliable information, especially in this relatively complicated and new system of cryptocurrency and blockchain, can substantially increase the confidence in the cryptocurrency system, which is one of the main elements for people to be absent from using cryptocurrencies. Thus, providing users, or users-to-be of cryptocurrency and blockchain with reliable information through localization of cryptocurrency platforms can create a new market in Turkey while increasing the already-users of the system.The world is taking a step into the cryptocurrency system altogether. On June 9, 2021, El Salvador classified Bitcoin as a legal currency, making it the first state to use a cryptocurrency as a legal currency of a state. This makes the beginning of a revolution in the traditional trading and investment system. Turkey is a possible target market for this revolution since even with limited possibilities, Turkish cryptocurrency users can reach more than $2 billion daily trading volumes. This underlines the importance of the necessary infrastructural steps for a possible market. In this context, getting international, or foreign cryptocurrency platforms localized into Turkish can create a new market for the platform owners. It is a fact that Turkish cryptocurrency users prefer using platforms in their native languages. By getting your cryptocurrency and blockchain platforms localized, you can help increase the number of cryptocurrency users while raising awareness and informing future users of cryptocurrency.Hareword is the right address for your localization needs for cryptocurrency. In your cryptocurrency and blockchain localization needs to Turkish, Hareword offers you professional native translators, pre-translation analyses, and cutting-edge translation technologies, so you can get maximum accuracy and consistency with minimum translation time.

Why is localization a must in the cryptocurrency industry? Learn more about the possible markets of cryptocurrency and blockchain.

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Localization’s Effect on Cryptocurrency Use

Companies in the e-commerce business usually overlook localization in favor of product stocking and shipping. Recent research has shown that nearly 74% of online checkouts don't reflect the local language and currency of the customer. Moreover, companies miss out on nine sales out of ten because companies do not cater adequately to their international customers at the checkout page.This short but sharp example shows how important localization is for marketing and sales managers and the CEOs of start-ups to close a sale. Let's see about a few key factors that lead the way to make an online sale.

E-campaigns vary depending on where you are. In North America and Europe, they usually run from late September to early December, with a peak in early October. But in Latin America, they run from late January to early April, with a rise in late February. And e-campaigns in the Asia Pacific run all year long, but the peak is in November or December.To obtain successful business results, it is a must to master different shopping seasons and e-campaign timelines to plan and allocate time for your global launch, localize your e-commerce content, and adapt your prices accordingly. Selling in the US without plans for Black Friday would be a mistake.

Prepare Beforehand for Different Campaign Timelines

Companies can be hesitant about what content should be localized; it can even be challenging to make the right decision under the enormous stress of a massive marketing campaign. You are reading this blog so you want to do business internationally. Then, you need to localize your product descriptions and website copy.However, you must pay attention to minor details, such as currency types. Something this simple can be easily overlooked but can increase closing a seal at your checkout page. Think about what kinds of payments are popular in the targeted country and if there are any regulations you need to follow. Getting the job done for your customer will result in more sales.

The Success Lies in the Detail

People love receiving gifts; this is the universal way of expressing love and affection. We are willing to spend more money on gifts for loved ones. A study by Rakuten found that 90% of shoppers would prefer to buy gifts for their loved ones online, which is only expected to grow in the years ahead.For example, the Lunar New Year is a significant holiday in China. The people need red envelopes to fill them with money; this gift-giving custom is a big part of the celebration. Aware of this tradition, you can create an ads campaign for red envelopes, localize your product description according to the shopping season and boost your website and local keyword rankings.

Explore Gift-Giving Traditions for Each Market and Optimize SEO

Can't Read, Won't Buy, a recent research report by CSA Research, demonstrates that companies miss out on a significant area of opportunity with untranslated user reviews. 73% of users prefer localized user reviews even if the website isn't translated. In other words, consumers want to read reviews from people who speak the same language. This way, they can be sure people from their country have had no problems with the payment and shipment of the product and make a final decision about whether they will purchase or not.

Reviews are Your Allies

Localization is essential for any e-commerce business serious about going global— there's simply no way around it. By translating your website content into the language of your target market, offering local payment methods, and optimizing your site for search engines, you can better connect with international customers and boost conversions.<a href="https://www.hareword.com/contact-us">Contact </a>us today to learn more about how localization can help your e-commerce business globally.

Localize your company's website with SEO in mind, consider peak sales days, and offer local payment methods for better international customer engagement.

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Thinking Globally to Localize Your Business

How to increase sales and delight clients. A success story by a global valve technology leader.

Build unique features using our suite of APIs, developer tools, and guides to launch in as little as five weeks. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search.

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Hareword blog is dedicated to everything from product reviews and how-to guides to tips and tricks. Grow your business with intelligent localization.

All the important insights, guidance and news you need to know.