You have probably heard of "transcreation" frequently but might not be sure of what it entails. Transcreation is the process of adapting creative content such as headlines, slogans, CTA buttons, taglines, social media posts, and product names for a new market or culture. Unlike translation, transcreation motivates and evokes emotions in the target audience, as does the source message. A solid understanding of the target market –including the culture, customs, and values– is essential to create the desired outcome.
In this fast-digitalized world, many companies sell similar products or services; what truly sets you apart is appropriately transcreated content to boost engagement, drive sales, and increase brand awareness. Yet, how does transcreation do such things exactly? Let's take a deeper look.